Co:Create Ink is a curated, invite-only platform for top tattoo artists with the creativity and skill to build communities and fandom “beyond the chair”.
PrettyClever joined Co:Create to lead their product design effort. We worked directly with the CEO and Head Of Product.
Example of a users saved tattoos
Reviews Project
The artist wanted to find a way for clients to share their tattoo experiences through reviews. This would help prospective customers decide on which artist to go with.
I proposed several approaches and we realized that traditional review systems, like those on DoorDash or Uber, didn’t fit the experience we wanted for sharing tattoo stories. Tattooing is not just about ratings; it’s a personal and spiritual journey where clients often want to express the deeper significance of their tattoos.
We decided to use a blog and article format to give clients the space to share detailed and meaningful accounts of their tattoo experiences. This approach allows for a richer, more nuanced storytelling that reflects the personal significance of their tattoos.