Who we are
Who we are
The lean startup approach
—as a design studio
The lean startup approach
—as a design studio



About our founder
About our founder
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.
Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.
Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

























