Who we are

Who we are

The lean startup approach

—as a design studio

The lean startup approach

—as a design studio

About our founder

About our founder

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Isabelle Bilmes is the founder and creative director of PrettyClever. Before starting the studio, she spent years in the startup world working at companies like Airbnb, Coinbase, Tango, and atSpoke. She spent four years at atSpoke (acquired by Okta), where she was the founding designer. Believing now more than ever that creativity is a commodity, she decided to bring her design thinking and background to every founder through PrettyClever.

Isabelle's design background comes from studying fine art under her father Semyon Bilmes. Semyon is a renowned artist and teacher who has spent decades teaching classical drawing and painting. His approach emphasizes disciplined observation, mastery of fundamentals, and the understanding that true creativity emerges from rigorous craft.

Ready to talk?

Reach out.

Taking new clients

San Francisco + Austin + Remote

© 2026 PrettyClever. All rights reserved.

Ready to talk?

Reach out.

Taking new clients

San Francisco + Austin + Remote

© 2026 PrettyClever. All rights reserved.

Ready to talk?

Reach out.

Taking new clients

San Francisco + Austin + Remote

© 2026 PrettyClever. All rights reserved.

Ready to talk?

Reach out.

Taking new clients

San Francisco + Austin + Remote

© 2026 PrettyClever. All rights reserved.