In 2023 Arch asked Isabelle to come in and help do a brand refresh. They wanted to look more professional and sophisticated. We guided Arch through a series of strategic exercises aimed at gaining a deep understanding of their customer base and capturing the essence of their desired image. Following comprehensive exercises and meticulous mood boarding, we curated a diverse range of design options.

Our final choice embraced a sleek and dark aesthetic, meticulously crafted to resonate with business professionals seeking substantial loans. The objective was to instill trust, exude professionalism, and radiate sophistication in the brand's visual identity.